{"id":1042,"date":"2026-09-03T03:06:10","date_gmt":"2026-09-03T03:06:10","guid":{"rendered":"https:\/\/www.icallchip.com\/?p=1042"},"modified":"2026-09-03T03:06:11","modified_gmt":"2026-09-03T03:06:11","slug":"iphone-18-less-hardware-more-ai-pricing","status":"publish","type":"post","link":"https:\/\/www.icallchip.com\/fr\/iphone-18-less-hardware-more-ai-pricing\/","title":{"rendered":"iPhone 18 : Moins de mat\u00e9riel, plus d'IA et de prix"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'iPhone 18 ne devrait pas apporter de majeures am\u00e9liorations mat\u00e9rielles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'accent semble se d\u00e9placer vers les performances en IA, le prix et l'exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, la hausse des co\u00fbts de m\u00e9moire exerce une pression accrue sur le BOM et les marges b\u00e9n\u00e9ficiaires d'Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il sera int\u00e9ressant de voir comment Apple parvient \u00e0 \u00e9quilibrer <strong>les co\u00fbts mat\u00e9riels, le prix et l'IA<\/strong> pour stimuler les ventes.<\/p>","protected":false},"excerpt":{"rendered":"<p>The iPhone 18 is not expected to bring major hardware upgrades. The focus seems to be shifting to AI performance, pricing, and the user experience. At the same time, rising memory costs are putting more pressure on Apple\u2019s BOM and profit margins. It will be interesting to see how Apple balances hardware costs, pricing, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":1,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icallchip.com\/fr\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}